Vermont’s craft beer revolution
In 1988, the Vermont Pub & Brewery opened for business as the first brew pub in the state. Today Vermont craft beers are taking the state, and world, by storm. Out of state visitors now flock to Vermont to bring back a sample of brews, such as The Alchemist’s Heady Topper and beers from Hill Farmstead, that have become cult classics.
All this is happening against a backdrop of consolidation in the beer industry. On October 13, the world’s leading brewer, Anheuser-Busch InBev, announced its plan to take over its main rival, SAB Miller. If the deal happens, it will be the biggest merger in brewing history, creating a company with sales of $55 billion. It means one mega brewer could soon own nearly half the world’s top beers.
But the microbrewers are posing a challenge to the megabrewers. In 2013, sales of craft beer (by volume) exceeded the sales of Budweiser, America’s top selling brew. And 44 percent of Americans between the ages of 21 and 27 have never tried a regular old Budweiser. We talk about Vermont’s craft brew phenomenon with its pioneers.
Steve Polewazyck, owner, Vermont Pub & Brewery
John Kimmich, co-owner, The Alchemist
Dave Juenker, owner of Blackback Pub, a craft beer pub in Waterbury, Vt.
Steve Cook, deputy commissioner, Vermont Department of Tourism & Marketing