Lessons from the 2004 Dean for President campaign

In 2003, Heath Eiden, a Vermont filmmaker and director of Stowe Media Group, traveled through New Hampshire, Wisconsin, Minnesota, and Iowa to chronicle Vermont Gov. Howard Dean’s presidential campaign. Eiden’s film, Lesson from an American Primary, recounts the meteoric rise and fall of the campaign. Dean’s campaign is generally considered the first presidential run to make effective and extensive use of social media as an organizing and fundraising tool. The filmmaker discusses the lessons that emerged from the campaign trail.

Heath Eiden, director, Lessons from an American Primary