Surviving amazon.com: How Don Mayer of Small Dog Electronics runs with the big dogs

Don Mayer began selling Apple computers out of his garage in Warren, Vermont in 1994. That business blossomed into Small Dog Electronics, which is now the largest independent Apple reseller in the country. Mayer has been an outspoken leader in the field of socially responsible business, pushing for single-payer health care and a livable wage. Mayer announced this month that he is retiring and selling his iconic Vermont company. He talks about how Small Dog runs with the big dogs and surviving in the age of amazon.com. (August 22, 2018 broadcast)

Don Mayer, CEO and founder, Small Dog Electronics

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