Robert U. Craven is CEO of the New Hampshire-based GMO-free nutritional supplement maker MegaFood. Craven is an advocate for Thinking Big, and discusses how his company addresses priorities such as ending nutritional poverty. He discusses practical ways to apply “change-the-world” thinking to businesses, and why he is on a mission to promote “Big T Transparency” in business–which MegaFood does by having live cams throughout their factory that can be seen on their website. Craven, the keynote speaker at the 2018 VBSR Spring Conference, also talks about what he learned from several lifechanging experiences: his father’s early diagnosis of cancer, and Craven’s recent decision to donate a kidney. (May 16, 2018 broadcast)

Robert Craven, CEO, MegaFood